With the common element of profiting from creative works, the entertainment industry consists of the field of theatre, film, fine art, dance, opera, music, literary publishing, television, and radio. They are referred to as show business or show biz.
There is no doubt that this industry is a booming one. According to SingularDTV (2018), “Research firm PwC anticipates revenue from media and entertainment will reach an estimated $2.2 trillion by 2021.”
Technology and economics have influenced the operation of the entertainment industry. Many changes in how business is done can be accredited to the internet. One of the effects of the Internet’s influence is the abolishment of the barrier between consumers and creative creators through platforms such as YouTube and Instagram. To this end, the discourse of the digital audience is unavoidable.
Growing your audience
Here is a breakdown of the keys to audience growth that will enable you to establish the right mindset to build your fanbase and boost your career.
1. Define your audience
Growing your audience for creative work requires that you decide who you want to be in your audience. Who are those that will enjoy the content and probably return for more of your content? You need to identify their interest. This will inform your content and help your decision of the platform(s) to disseminate your creative work.
2. Spice up your content
This is the backbone of your audience growth. The reason your audience fell in love with your craft in the first place is your content. You can’t afford to stay redundant in it. You need to keep your audience and attract more for the long haul. Evolve!
You constantly spice up your content for your target audience. For instance, you can make your audience feel unique by providing behind-the-scenes looks into your brand activities. Your audience will feel more comfortable and drawn to your brand. Thus, they will have the desired emotional connection.
3. Be Consistent
Audience growth is fueled by content; hence, you need to regularly create music, jokes, movies, plays, paintings, or whatever your field is centred on and put it into the world. If you only put something out once every few months or once a year, you will lose out to competitors and your chance of growing your audience will diminish. This doesn’t mean you should dish out junk out of pressure.
Read more on brand consistency via https://blog.inbranded.co/2020/09/11/brand-consistency-analysis-of-the-cost/
4. Run a Campaign
Some of the top global brands have remained at the top of their game because they ran campaigns that resonated with their audience. Running a user-centred campaign enables you to grow your brand and engage your audience. Take Coca Cola’s “Share a Coke”, Nike’s “Just Do It”, Apple’s “Get a Mac”, for example, their campaign slogans are evident that they are speaking to their audience which breeds a sense of belonging from the latter.
Intentionality is key to every business strategy. Audience growth is the fuel to your business growth, be intentional about it.