Customer loyalty is the measure of a customer’s tendency to engage in repeat business with a company. It is the outcome of the satisfaction derived from your product/service, the positive customer service experiences, and the overall value a customer receives from doing business with your brand.
This article is designed to take you through 7 ways to gain customer loyalty. Come along!
1. Have an Amazing Customer Service
One of the prerequisites for being a great firm is by taking care of the customers’ needs through the provision and delivery of professional, helpful, and quality service and assistance until the customer’s requirements are met. This is the major responsibility of a customer service department. Having a dedicated team to selflessly play this role will earn you loyal customers. Worthy of note is the fact that customers examine every conversation they have with your staff and this informs their perception about your service and brand. Therefore, to gain loyal customers, have amazing customer service.
2. Reward your Customers
To keep customers returning is to reward them for their loyalty. This can be in the form of discounts, gifts and exclusive offers. Offer discounts for high-spending customers, create a loyalty card scheme like shoprite, give away free items with multiple purchases and during festive periods, invite customers to try new products and services, and so on. Who doesn’t like gifts anyway?
3. Get Feedback
Needless to say that feedback can be overwhelming especially with massive customers but this is a necessity. It is a powerful insight into your customers’ needs, their satisfaction and dissatisfaction (the part you naturally don’t want to hear) with your product/service, and their perception of your brand and this enables you to serve them better. You should make an effort to collect feedback from customers and use them to your advantage. Collect through surveys, email and customer contact forms, exploratory customer interviews, social media, etc.
4. Connect with them Beyond Money
Your customers want to feel loved. They want to know you are not only concerned about their money. Send birthday messages like banks do, create user-centric brand campaigns (see https://inbranded.co/), create a community on social media, respond to the comments, cheer them up when the opportunity arises, and so on. If you want customers’ loyalty, connect to their emotions.
5. Be Proactive
Being one step ahead of your customers is an assured way to win their loyalty. Use their feedback to work on their prospective needs. Create strategy that will be relevant to thor future needs. Always be one step ahead!
6. Get Creative with Marketing Tactics
The importance of creativity in business cannot be overemphasized. Doing business as usual can become boring to your customers. Creativity enables you to discover unique ideas that will keep your users interested and engaged and this is vital to your brand success. Do you want ideas on creative marketing tactics? See https://inbranded.co/resources/2021/04/16/marketing-tactics-to-try-out-brand-promotion/
7. Encourage Team Spirit among Employees
Team spirit is not just beneficial to the productivity of employees and company, it extends to dealing with customers, partners, and vendors. If every employee works together, it will reflect on how the company deals with customers.
See the above ways as a manual to help you gain customers loyalty. They work!