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Digital Campaigns as Double Funnel into Sales

There are a few stages customers pass to pay for a product or service. While all of these stages are necessary, there are ways to speed up processes for customers’ convenience and business productivity. If you would like to speed up sales processes and achieve more in sales, then, this article is for you.

What is Sales Funnel? 

The sales funnel which some regard as a sales process or revenue funnel is the buying process that firms lead their customers through when purchasing products/services. It can be described as a system or way through which a firm finds, qualifies, and sells its products/services to customers.

If you are a sales representative, you are faced with a constant battle for attention from prospects and this can be overwhelming. This is why the sales funnel is necessary because it presents you with a framework to help you build a healthy relationship within the purchase period and gives you the opportunity to educate prospects to make a purchasing decision.

Common Sales Funnel Phases 

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The stages or processes give you insight into prospects’ mindset- their problems and decisions. It might vary for companies but they all revolve around these- awareness, interest and evaluation, desire, action, and re-engagement. 

1. Awareness

Your potential customers have needs and are in search of a trusted firm to proffer solutions to their problems. This is what drives them to your brand, whether by research, referral, or they probably stumbled on your website. 

For a brand, this is the stage where you need to improve visibility while targeting the right audience. Hence, you share ideas, solutions and advice to prospects and not push for sales. Awareness can be through SEO, social media posts, webinars, etc.

2. Interest and Evaluation

Once you have successfully attracted your leads’ attention, the next stage is the interest stage where they ask questions about your brand offer. Hence, you need to build a relationship with them. This can be done through blog posts, chatbots, free trials, etc. Whatever action you take here will determine if they will have a desire for your product/service.

3. Desire

At this stage, the prospects are considering making a purchase. They will consider if your price fits in their budget, if your offer is worth the purchase, etc. Hence, you need to make some information available to them such as positive reviews, testimonials, prices, discount, etc.

4. Action

This is a sweet stage for brands. It is the stage where you seal the deal. You shouldn’t be carried away by this but lead them through the successful use of your product/service. This can be done through product implementation guide or manual, follow up email, etc.

5. Re-engagement 

Customer retention is important to the growth of every brand. This can only mean they derive satisfaction from your product or service and they are likely to refer their friends. To this end, re-engagement is an important stage of the sales funnel. This can be done through brand community, email campaign and newsletter, social media engagement, webinars, referral programmes, etc.

Note that you need to provide specific information to prospects at different stages of the sales funnel.

Digital Campaign as Double Funnel into Sales

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One of the marketing strategies for a brand promotion is campaign. This article is focused on how campaigns help you speed up the stages in the sales funnel.

I earlier mentioned that the first stage is awareness while the second is interest and evaluation. Here is the good news, instead of going through those two stages with your customer without the assurance of arousing prospects’ desire, you can engage a digital campaign that we keep them aware of, arouse their interest and help you with the evaluation of their behaviour towards your brand. 

If you doubt this, then the remembrance of Coca Cola’s “Share a Coke” campaign and how it was globally accepted should assure you of the proficiency of the brand campaign.

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Campaign creates awareness (the first stage in the sales funnel) to your target audience as well as arouse your audience interest (the second stage in the sales funnel) when the information resonates with them. 

Why say it like it’s easy to create a digital campaign? Well, it’s as easy as ABC! The easiest being image campaigns. Here, you create a campaign and your target audience creates their entries. With digital marketing firms like InBranded, you get the opportunity to track your audience behaviour and even follow up on them which is an 80% of the processes to making them paying customers already. All these are done freely, the only thing you have to do is “sign up”. I’m sure you now agree with me that it is as simple as ABC. You are one click away from getting started- https://inbranded.co/

Sales is the most important for any brand. The competition in the business world has made it necessary to devise strategy to make better sales and have a competitive advantage. Embracing the above strategy will give you an edge above competitors.

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