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How to Assess and Improve Website SEO

Website is an important asset to any company. Apart from giving you an online presence, it establishes your company’s credibility and provides the necessary information to your visitors.

Getting a high rank on Google and other search engines can be a top priority for websites given the estimated value of a high Google ranking for such as the ability to attract quality traffic which means you don’t need to pay for ads, an opportunity for more clicks, and most importantly competitive advantage.

According to Neil Patel, “Top Google rankings are a pinnacle of online business success”.

Of truth, you will be able to generate leads if people can find you. Little wonder the desire of business owners to make it to the top. However, there is no one-fit-all rule to shoot you to the top of Google rank, it takes serious efforts, dedication, perseverance, and a whole lot of needed business virtues.

How to Assess your Website Google Ranking

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It is important to know where you are coming from before seeking to improve. This is the foremost step to take to improve your Google ranking for SEO- reflect on your website’s present state. 

One of the things you can easily assess is your site speed. It is an important Google ranking factor. If your site is tardy, your chance of a high search position is not feasible and this can affect your conversion rate. Therefore, check for the speed of your site. Some of the digital tools you can use for this purpose are- GTmetrix, Uptrends, Pingdom Website Speed Test, WebPage Test, YSlow browser extension, etc.

More so, checking the health of your website is germane to its high ranking possibility. Here, you need to check if the codes are clean if your site is mobile-friendly if the host isn’t poor if it represents your brand efficiently if the blog themes resonate with your brand if the right audience is captured, and how responsive clicks are. Some of the tools you can use are Google Webmasters, Check My Links, Hubspot’s website grader, Browser Shots, etc.

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How engaging is your site? For instance, in research by guesswork. co, it is reported that Walmart’s conversion dropped due to its inability to bring back registered users through personalized recommendations. This can only mean that a site that is not engaging enough can have a drop rather than a high ranking. You can work on this with a call-to-action button, run a campaign and integrate it into your website (see https://inbranded.co/ for more), and most of all, your outlook should entice visitors to sign up.

How to Improve Website SEO

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1. Use Keywords

Your audience finds your site using the keyword search. Their intention might be to get information or make a transaction and this is what drives their search. For instance, words and phrases like- free, how to, what is, 7 keys, 5 ways increases traffic.

Both Informational and transactional keywords like “free content marketing tips” and “free content marketing courses” respectively should be incorporated in your content to improve Google ranking.

Furthermore, you can use keyword tools to check competitors’ keywords and incorporate them into your page content. Examples are- Google Keyword Planner, Semrush, WordStream, etc.

2. Maximize On-Page SEO

Having identified the right keywords, equip your page with them to earn you big points for Google ranking. Your title should be appealing and must capture keywords, but avoid reputation. Your page should give users specific information. 

3. Make your Website accessible to Mobile Devices 

It is easier for most people to surf the internet with their phones and tablets than personal computers and desktops. Hence, making your website accessible to mobile devices ensures that they can assess all functions that the computer can, will increase traffic, and pave way for search engine optimization. 

Patel opines that more than half of website traffic comes from a mobile device. That means if you want to rank well, your site needs to perform well on mobile. 

4. Create Better Content from Keywords

Leverage informational keywords and improve your search ranking by writing resourceful and detailed content. Your blog should proffer solutions to problems, answer questions and educate your audience on your industry.

More so, use data and statistics, employ storytelling style to grab audience attention, use specific headlines and incorporate multimedia experiences like the use of pictures, videos, etc. to appeal to your audience.

Like I stated above, your website is an asset, it can project your brand globally. Therefore, you should invest in it.

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