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Social Media Marketing Strategy for Brands

As marketing trends evolve and change, there are constantly strategies being touted as the next big thing, those that delivers the results that are promised. When such opportunities strike, it is necessary to adopt them to keep your business in the current trend.

Social media are the digital tools that allow people to create and share content to the public. It consists of different websites and apps, such as Twitter, WhatsApp, Instagram, TikTok, Snapchat. LinkedIn and a host of others. They are used specifically for microblogging and social networking to share links, messages, photos, audios, videos, and more.

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Companies use social media to reach or connect one-on-one, nurture and engage with their target audience. This enhances their brand awareness and generates leads and sales. This is as a result of the great number of active users and unique visitors of the various social media. According to Buffer, Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.

Having the right knowledge of the social media will enable you to increase your audience reach, engage with target audience, and achieve your brand goals on social media. Therefore, this article explores various social media marketing strategies to equip you for business growth.

5 Social Media Marketing Strategies

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1. Create Personalized Experience

Traditionally, customers believe that you only want to sell to them. As a business owner, one of the ways to gain their loyalty is to give your channel users great experiences when they visit. This can be done through the use of chatbots. Chatbot is one digital tool that can communicate and resolve problems for your customers without any human interruption. This enables you to respond to urgent needs. 

Furthermore, you should create customer-focused vision statement and your content should revolve around them, train employees to be customer-facing, develop a self-service experience. Offer support via social media, get customer feedback and use them to your advantage.

2. Create an Efficient Content Marketing Strategy

If you want a strong social media marketing strategy, it must be backed up with great content. Content is key in marketing. This should be done by linking quality content with the right posting schedule not leaving out the accurate frequency of posts. The culmination of the aforementioned attracts an organic audience, and it is cost effective. 

More so, make sure to create relevant hashtag and utilize established relevant hashtag strategy along with your optimized and thorough content. In all you do with your content, be sure to brace up your profiles with a diverse content strategy.

3. Create a Community for your Audience

While having followers and many other metrics are important, they are not all that are needed for social media success. Your audience needs to know that you are not just a robot. As the name implies, you need to be social. Integrate humour and emotions into your content so that your audience can relate to your brand. Ask your audience questions, gather their opinions important issues, share newsworthy information rather than just information about your products/services.

4. Use brand advocates

Prospects will be more drawn to your brand if your current customers have good things to say about your brand. In this vein, make use of brand advocates, making sure you leverage current customers. 

5. Create Profiles on the Relevant Channels

Having identified your target audience, create profiles on every social media channel that will enable you to reach your chosen audience. Hence, it is key you look at your buyer personas when choosing your social media channels.

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The digital business world has made it possible to amass followers, prospects and customers on the social media platforms more than their websites. By following the 5 strategies in this article, you will not only set yourself up recognition among competitors but also create a lasting social media plan.

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