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Digital Marketing Tips and Strategies

With the advent of the internet, a new form of marketing was birthed. Companies transcended the traditional media (newspapers, radio, television, direct mail, and billboards) for marketing and maximize the broad field of digital marketing that enables them to utilize the internet and online-based digital technologies such as desktop computers and other digital media and platforms to promote products/services and their brands, targeting specific and well-defined receivers/audience. Understanding this trend is very important if you want to gain wide recognition and maximize profit.

In an article on Investopedia by Adam Barone, digital marketing is defined as the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers.

Digital Marketing Channels

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There are various digital marketing channels but this article will focus on four significant ones.

1. Website Marketing

The goal of every business is finding and attracting the right customers because this is what keeps the business thriving. Website marketing is one way to achieve this goal. It is the promotion of a website to drive the right traffic to the site- those interested in a company’s products or services. This traffic results in more opportunities to bring before your potential customers your value proposition.

In the words of Alexander Santo, the goal of most website marketing strategies is to rank highly in search engine results pages (SERPs) through the implementation of search engine optimization (SEO) tactics, content marketing, social media engagement, and other digital and offline efforts.

Website marketing is easy to adapt and edit; It is measurable; It fosters the relationship between the clients and the company while offering a solution and meeting the pain points of clients. It is seen as the embodiment of email, social media, PPC and other forms of digital marketing.

2. Email Marketing

This is one of the fastest-growing digital marketing channels. It is the act of sending commercial/business messages to customers and prospects through email. It is using email to send advertisements and other important disclosable business information. According to LYFE Marketing, it has the highest ROI of any marketing tactic.

Sendinblue posits that Email marketing is the most profitable direct marketing channel, capable of generating up to 30 times your initial investment. This makes it a key pillar of any digital marketing strategy.

Email marketing enables brand awareness and helps to convert leads to customers while ensuring brand loyalty. The mode of communication is based on consent (the receiver must have given the email address at a point in time), segmentation and personalization (receivers can respond to emails and also get more feedback).

3. Video Marketing

One of the ways to keep your audience engaged in your brand is through video marketing. It is one of the highly effective digital marketing channels. It is designed to curate and use videos as a means of marketing products/services. Simply put, it is the use of video to promote your brand’s products/services. It helps create awareness and drive sales.

Here is some stat from an article by Biteable- Hubspot found that 78% of people watch online videos every week, while 54% watch videos every day; Google’s research shows that 6 out of 10 people would rather watch online videos than television; YouTube states that its users view more than 1 billion hours of video each day on the platform. This is evident in the significance of video marketing.

4. Pay-Per-Click (PPC) Advertising

For PPC, advertisers pay each time one of their ads is clicked. In other words, it is an internet advertising in which an advertiser pays the publisher when the ad is clicked. This is used to drive traffic to advertisers’ websites and it is related to first-tier search engines.

To have a winning PPC advertising, you need to research and select the right keywords to have it optimized for conversions when it is clicked on if visitors find your page satisfying.

Digital Marketing Tips and Strategies

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1. Do your Research 

Having data to back up your action is germane to having successful digital marketing. Before you engage in any form of marketing, it is important to analyze your previous advertisement to know what you can improve on to serve your audience better. The behaviour you envisage to receive from your audience may turn out to be the exact opposite of what they would portray. Hence, it is safer to be prepared ahead.

2. Identify Target Audience

Knowing who your audience is and devising the right way to market to them is a good strategy. To know who your buyers are or will be is an important step in any marketing strategy as it guides your actions. 

3. Create Attractive Elements

As a brand, you have distinctive visual elements such as logo, colour scheme, that differentiate you from competitors, then, use it to your advantage. While trying to maintain these elements for consistency, make sure you make them attractive.

4. Integrate Social Media Metrics with ROI

It is important to track your result, to know which efforts are working best. Your audience is diversified and this needs to be examined accordingly. Through your social media channels, you can analyze what is promoting engagement with your company and what is driving conversions. 

5. Optimize Product Listing Ads

When users search, they should get all the necessary information on your product listing ads. If they have to do more research to understand your advantage, you stand the risk of losing them because they might lose interest in the process. Therefore, your product listing ads should answer the questions customers and prospects can have upfront.

The advantages of digital marketing over traditional marketing cannot be overemphasized. Digital marketing targets a specific segment of the customer base and it is often interactive. If you have to make a choice of marketing between the two, make sure it is the more effective one.

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