Beyond having a global brand in the business world, individuals like Mark Zuckerberg, Neil Patel, Jeff Coins, Oprah Winfrey, and Jon Morrow have a widely-recognized perception or impression based on their experiences, expertise, competence, and actions in their various industries.
Your personal brand is the culmination of who you are, what you stand for, the values you uphold, how you depict these values. It is a crucial element of success.
Building a personal brand comes naturally with you when you are the face of your business. You may find it difficult to attract your target audience without an appealing personal brand and this can be detrimental to your business and brand.
This is foundational. If you want to build a personal brand that reflects both your personal and professional identity, you need to first figure out who you are. Some of the questions you need to ask yourself are: what interests me? What motivates me? What area of work comes easy for me? In which area of work have I failed? What is the positive and negative feedback I have gotten on my personality? These and more are the questions you need to answer, they will help you identify the different facets of personality.
More importantly, you need to choose and focus on a particular area, if you have other things you are very good at, they will evolve.
2. Develop and Show your personality
Some people are more interested in following individuals than companies. However, you don’t have to be an inauthentic persona. You should reflect on your true skills, passion, mission, vision, values, and beliefs. It’s okay to market your product/service and your company. However, people need to know the real you.
Therefore, you should put together the key components of your branding- what do you want to be known for? Why do you need to build a personal brand? What is the key message you want out? What are some of your attributes that can go out there? All these questions will guide your decision to build your brand.
3. Understand your Industry
As an individual in the corporate world, you have the desired industry, you need to research that industry, follow the experts, and understand the industry. This will help you in your goal to stand out.
More so, reach out to the companies and industry leaders of your interest in informational interviews. Ask them how they broke into the industry, the pros, and cons of being in the industry, the association you need to join, and so on.
4. Build a Community
Identify your target audience, build a community for them to interact and share ideas, and be their leader in a specific niche. You can do this by creating Facebook groups where you engage your audience in meaningful conversations, host live events, create membership sites where your clients can have access to exclusive content. You must be influential among the people who follow you.
5. Be a Reliable Source of Information
Giving out reliable information can earn you the trust of your target audience. Disseminating information that helps your audience position you as a professional in your industry. Publish significant industry information constantly to help build your audience and you will, in turn, gain their trust and loyalty.
6. Establish a Strong Value Proposition
If you ever want to be memorable and remarkable, you need to develop a strong value proposition. You need to have something to sell to your target audience. Something irresistible, something that solves a specific problem. This will make you stand out as a specialist and not a generalist.
Once you have a strong value proposition, you need to articulate it to your target audience. tell them what you do and how you do it.
7. Give Back
Selfless acts get the attention of people. This could be donating to a charity, sponsoring, partnering, volunteering, and a host of others, do so much to help those in need and contribute to building your brand.
Personal branding is an important part of today’s business world. This is majorly so in the eCommerce space, where consumers often look for trust from a known face. Therefore, find your uniqueness, build your reputation, and allow yourself to be known for what you are worth.