With the ever-evolving digital landscape and the increasing business competition, modern marketing can be challenging but it is necessary. No brand survives on sheer luck irrespective of its size. Rather, strategies are devised by brand owners for continuous improvement.
Every brand succeeds or fails based on how it markets its product/service. Marketing is an effective way to earn more customers and have a wider audience. This is why marketing solutions are necessary to bring your business and brand to success.
There are numerous marketing strategies, but how many of them do you trust to work for your brand? Which should you choose and why?
Worthy of note is the change of tide. Traditional marketing strategy employs the use of the mass media like radio, television, billboards, newspapers, and the likes, but the modern marketing strategies brought by digitalization gives room to measure the effectiveness of your marketing on the audience; helps to have a wider reach; enhance engagement between a brand and its target audience.
More so, the expansion of the digital marketing world has brought about cost-effective solutions that can promote your brand. Below are some of these cost-effective marketing strategies.
1. Social Media Marketing
Research has shown that about 37% of the world’s population uses social media. Therefore, without an iota of doubt, one of the most powerful and cost-effective marketing solutions is social media marketing. In an article on Smart Insights by Dave Chaffey, where he gave the compilation of the latest social media statistics of consumer adoption and usage of social networking platforms, he states that “social media users are now spending an average of 2 hours and 24 minutes per day multi-networking across an average of 8 social networks and messaging apps”.
Utilizing social media platforms such as Facebook, LinkedIn, Twitter, Google+, Instagram, and so on, to promote your brand messages helps increase your brand awareness. It aids you to meet new customers beyond your geographic location.
2. Customers as Brand Ambassadors
Traditionally, brands use famous people as brand ambassadors. However, through social media, fans and followers have been giving brands positive contributions. Customers tend to speak out their user experience on your brand on social media and when it is a positive experience, it contributes to your brand awareness. Passionate recommendations from customers will be taken seriously by prospective customers.
One of the cost-effective marketing strategies is using your customers as brand ambassadors. For instance, if one of your hardcore fans who is an influential blogger has a positive review about your product/service, with a single post, he/she can shape the public opinion about your brand.
Furthermore, making your customers feel important is an effective way to gain their loyalty, and automatically make them your brand ambassadors. You can do this by creating brand campaigns. Learn more on https://inbranded.co/ When they feel connected to your brand, they will give authentic feedback, and authentic feedback is a powerful tool to grow your business.
Your most loyal customers know your brand message and can share it with a much larger and engaged audience that you alone couldn’t reach.
3. Content Marketing
Who you are, what you believe in, and what makes you unique can be communicated through your content.
Having built a company website, it is necessary to curate long term relevant and valuable content that engages the audience and enables you to drive traffic to your website. Content such as blog posts and proposals can strengthen your online presence. These contents can make your brand trustworthy as they will project your skill and knowledge.
Finally, strategic brand marketing results in brand visibility, loyalty, symbiotic relationship with the audience. Although it takes a lot of time to build a brand, eventually, you will achieve success.